>>On this page6 sections
Somebody watched your reel, decided you were worth investigating, tapped your profile, and tapped your link. That is three deliberate actions. There is no colder traffic source on the internet that behaves like this — these people are at the very top of their interest in you, and it will not last past the next scroll.
And the page they land on is usually a vertical stack of eight identical grey buttons: YouTube, Portfolio, Book a Call, Newsletter, Latest Blog, Shop, Discord, Contact.
Eight equally-weighted options is not a menu. It is a request that the visitor do the work of figuring out what you want them to do — and the reliable response to that request is to leave.
The five-second test
Open your page on your phone. Do not scroll. Give it five seconds, then look away and answer three questions:
- 01Who is this person?
- 02What are they offering me?
- 03What am I meant to tap?
If any answer is unclear, the page is losing people — and it is losing them silently, because a bounce from a link-in-bio page leaves no trace you will ever look at.
The structure
Five blocks, in this order. The order matters more than the styling of any individual block.
- 01
Identity — one line, above the fold
Name, and what you do for whom. "Priya · Notion systems for freelance designers" answers question one and half of question two before anyone scrolls. "Priya ✨ dreamer · creator · coffee" answers nothing.
- 02
One primary offer, visually dominant
The single thing you most want a stranger to do, in the biggest, highest-contrast element on the page. Not one of eight buttons — the one button, roughly twice the visual weight of anything else.
- 03
Proof, immediately underneath
A buyer sentence, a number, a recognisable logo, a rating. It goes directly below the primary offer because that is where the doubt appears. Proof placed at the bottom of the page arrives after the decision has already been made.
- 04
Secondary options, deliberately quieter
Your other products and channels, styled as text links or small tiles rather than full-width buttons. Available to the person who scrolls for them, invisible to the person who does not.
- 05
A way to stay in touch
The people who are not going to buy today are the largest group on the page. An email capture or a free resource converts a bounce into a lead you own — which matters more than the sale you did not make.
Write for the transformation
The copy problem on these pages is nearly always the same: creators describe the artefact when the buyer cares about the outcome.
| Describes the artefact | Describes the outcome |
|---|---|
| Notion Template Bundle | Stop losing client details in your DMs |
| 42-page PDF guide | Land your first paid design client in 30 days |
| Lightroom Preset Pack | The exact edit behind these photos, in one tap |
| Excel Tracker v2 | Know what you earned this month in under a minute |
Keep the artefact description — buyers do want to know it is 42 pages. Put it below the promise, where it functions as reassurance, rather than above it, where it functions as a shrug.
Same rule on the button. "Learn more" describes nothing. "Get the client kit — ₹799" tells the person what happens and what it costs, which removes the two things they were about to hesitate over.
Mobile is not a version of the page. It is the page.
Essentially all of this traffic is a phone, held one-handed, on mobile data, quite possibly on a slow connection. Design decisions that follow from that:
- Above the fold is roughly 600px. Identity, primary offer and the top of your proof must fit in it. Everything below is optional reading.
- Tap targets are thumbs, not cursors. Around 44px minimum height, with real space between them. Two links a few pixels apart produce mis-taps and immediate exits.
- Contrast is being read outdoors. The subtle grey-on-white that looks refined on your monitor is unreadable on a phone in daylight.
- Weight is a cost. A heavy hero image that takes four seconds to appear is a page a portion of your visitors never see. The ledger approach — type, rules and flat colour, no photography — loads instantly and never has this problem.
- Test with one hand, standing up. That is the real usage posture, and it exposes reach problems that never appear at a desk.
What to measure
Total page views tell you almost nothing. Three ratios tell you where the page leaks.
| Ratio | Reads as | When it is bad |
|---|---|---|
| Views → primary offer taps | Whether the page has a clear point | Primary offer is not dominant enough, or the headline is vague |
| Primary taps → purchases | Whether the product page keeps the promise | The offer page says something different from the button |
| Share of taps on secondary links | Whether the page is competing with itself | A secondary link outperforming the primary means your priorities are wrong |
That third row is the useful one. If "Book a call" gets more taps than the product you were promoting, the page has told you what your audience actually wants — and the correct response is to make that the primary offer, not to make the button bigger.
The common mistakes
- Every link styled identically. Visual hierarchy is how a page states a priority. Identical buttons state that you have none.
- A carousel of products with no ordering. Put your best seller first and stop rotating it. Discovery is not the visitor's job.
- Dead links to abandoned channels. The Discord nobody has posted in since March is worse than no link — it is evidence that you do not maintain things.
- Prices hidden behind a click. People assume hidden prices are high. Showing ₹799 filters out the wrong people before they cost you anything.
- No proof anywhere. A page that makes claims and offers no evidence for them reads as a stranger asking for money, because that is what it is.
- Changing it constantly. Give a version two weeks and a few hundred visits before you judge it. Changing weekly means you never learn which change did anything.
A link-in-bio page is not a directory of everything you have made. It is one recommendation, from you, to a person who just decided you might be worth listening to.
Do it in DigiOne.
The steps for everything above, in the product documentation.
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